Does anybody Know where "Johnny Football" Will go...

Nike made ad campaign for 2012 Heisman Winner Johnny Manziel. Also known as "Johnny Football" to fan across the country and the world. In 2014 decided to leave Texas A&M University and declare for the NFL draft. In college Manziel was an explosive Quarterback tearing down opposing defense and making spectacular play and winning games for his school. Different companies wanted to sign him to be one of the faces of his company but Nike was able endorse to high profile Quarterback from Texas.  Nike competitors are Adidas, Reebok, and Under Amour. From examining other companies and how they endorse they clients, nobody does it better than Nike. In this Ad, they mostly used ethos and logos to give the audience a knowledgeable and trustworthy ad and also support it with evidence. When Manziel enter the draft nobody knew where he was going. But the teams and fans knew he would be a problem in the league. He was drafted in the first round by the Cleveland Browns and for Once defenses did know where he was going.